SoFHA Walk In Clinic

ABOUT THE PROJECT

The “That’s going to sting!” marketing campaign I worked on while working at State of Franklin Healthcare Associates in Johnson City, TN.
The Walk-In Clinic needed some advertising that stood out amongst its competitors in their local market. The client wanted something comical but still conveyed the message that the clinic was available to help when people needed non-life-threatening medical attention. This campaign included social media posts, billboards, and newspaper ads.